Google has said it is “thinking deeply” for ways to improve search, after a criticism came out over how some hateful and racist results were ranked first.
Google also emphasizes that search results are a reflection of the content on the internet, and in no way a representation of Google’s views.
Searching “did the Holocaust happen?” reportedly returned a top result that was suggesting that it did not, according to the Guardian journalist Carole Cadwalladr.
Cadwalladr had accused Google of “disseminating hate speech.”
Other surprising results included: “Are women evil,” “are muslims bad”. There have also been additional searches that didn’t include negative terms such as: “are black people smart,” which returns a “featured snippet” that claims, “black people are significantly less intelligent than all other races.”
The results have now changed for the US, but still remains the same in the UK. “This is a really challenging problem, and something we’re thinking deeply about in terms of how we can do a better job,” a Google spokesperson said.
“Search is a reflection of the content that exists on the web. The fact that hate sites may appear in search results in no way means that Google endorses these views.”
According to the editor of Google’s Search Engine Danny Sullivan, these ranks were likely due to external parties attempting to change the ordering of the results.
Sullivan met with Google executives and engineers last week in order to come up with solutions to the result ranking issues that also affect other ethnic minorities.
Sullivan said: “”I’m as horrified and disappointed by the results as many people are,” he told the BBC.
“It’s very easy to take a search here and there and demand Google change something,” explained Mr Sullivan, “and then the next day you find a different search and say, ‘why didn’t you fix that?’ ”
However, Sullivan emphasizes that Google is keen to come up with a solution that will broadly eliminate the problem, not just the ones noticed by users.